Introduction
When selling a home for an estate, the most important question isn't "How low is your commission?" It’s "How much will the estate actually keep at closing?"
In this video, Kim Ward and Ashlie Rivera break down why a "discount" agent can actually cost an estate tens of thousands of dollars in lost equity. We share a real-life "probate nightmare" story where a lack of experience led to a buyer canceling on the very last day of escrow, and how we stepped in to fix it
In this video, you’ll learn:
- Why the bottom line is the only number that matters.
- How staging, professional marketing, and elite negotiation protect your equity.
- What to watch out for when interviewing agents (and why "dual agency" is a warning sign).
- Crucial things every Personal Representative must ask before signing a contract.
Don't let an inexperienced agent "learn on the job" at your expense. Watch to learn how to protect the estate’s legacy and maximize the final check.
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